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Post by blame their on Oct 21, 2023 10:32:12 GMT
It seems seamless because users can scroll through the product list without any interruptions or additional steps, but research by the Baymard Institute shows that users tend to browse more products, but with less engagement . This leads to lower engagement and conversion rates compared to traditional pagination. In the case of traditional pagination, Baymard Institute research. Shows that users perceive it as slow, and the presence of many pagination links may discourage them from further browsing . Additionally, pagination links are usually small and placed close together - making it difficult phone number list for mobile users to find the right pagination link . The same user experience (UX) study found that the most effective type of pagination is the “Load More” method. The only question users need to answer. Do I want to see more results?” If the answer is yes, just one click will get you more results. Using this type of pagination, users view more products than with traditional pagination and pay more attention to each product. Surprisingly, traditional pagination still dominates the web! People have become so used to it that they feel that users would feel confused if a new type of pagination was introduced.
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