Post by kmstfatema on Mar 9, 2024 11:12:57 GMT
Before we start getting our hands dirty in practice, it is a good idea to better define what a pillar page is. As we have already seen, in the topic cluster model there are two types of pages: pillar pages, which we have also called fulcrum pages, and cluster pages. What distinguishes one from the other is that cluster pages delve into particular and specific aspects of a topic, while pillar pages have the task of providing the user with a complete overview of the same topic. The topic cluster model is structured so that on the pillar page the user finds a general answer to the question he entered in the search bar. A question that no longer has the disorganized form of fragmented keywords but is in all respects a real, conversational question.
This type of structure encourages the user not to stop at the overview Germany Telegram Number Data offered by the pillar page, but to delve deeper by navigating the cluster pages in search of the exact answer he was looking for: generally, the depth of the contents of the pillar page is not such as to exhaust all the visitor's doubts. This type of model is also well seen by search engines because it guarantees authority to your website regarding a specific topic: search engines evaluate the density of keywords less and less and more and more the depth and relevance of the contents . The more complex and interconnected the structure of your topic cluster is, the higher the ranking that Google will attribute to your website.
In a nutshell, we could say that pillar pages cover a specific topic in a general way and that, visually speaking, what distinguishes the pillar page from the other web pages that make up the topic cluster is its greater length. We also covered the topic in our article on content marketing trends for 2020. Let's now go specifically into the merits of pillar pages and see how to create them, what the characteristics are and much more. These are the topics we will address in this article: How to create a pillar page The characteristics of pillar pages How to write a pillar page: best practices How to use keywords in pillar pages How to correctly promote a pillar page Content Marketing 2020 How to create a pillar page Now that we've given you the definition, we know you're wondering where to start to create a pillar page. We are here precisely for this reason. The first piece of advice we would like to give you is to forget about keywords, at least temporarily. To build effective pillar pages and therefore topic clusters you no longer have to focus on the keywords that your users might search for, but on the contents and questions they might ask.
This type of structure encourages the user not to stop at the overview Germany Telegram Number Data offered by the pillar page, but to delve deeper by navigating the cluster pages in search of the exact answer he was looking for: generally, the depth of the contents of the pillar page is not such as to exhaust all the visitor's doubts. This type of model is also well seen by search engines because it guarantees authority to your website regarding a specific topic: search engines evaluate the density of keywords less and less and more and more the depth and relevance of the contents . The more complex and interconnected the structure of your topic cluster is, the higher the ranking that Google will attribute to your website.
In a nutshell, we could say that pillar pages cover a specific topic in a general way and that, visually speaking, what distinguishes the pillar page from the other web pages that make up the topic cluster is its greater length. We also covered the topic in our article on content marketing trends for 2020. Let's now go specifically into the merits of pillar pages and see how to create them, what the characteristics are and much more. These are the topics we will address in this article: How to create a pillar page The characteristics of pillar pages How to write a pillar page: best practices How to use keywords in pillar pages How to correctly promote a pillar page Content Marketing 2020 How to create a pillar page Now that we've given you the definition, we know you're wondering where to start to create a pillar page. We are here precisely for this reason. The first piece of advice we would like to give you is to forget about keywords, at least temporarily. To build effective pillar pages and therefore topic clusters you no longer have to focus on the keywords that your users might search for, but on the contents and questions they might ask.