Post by account_disabled on Dec 20, 2023 8:36:11 GMT
There, you don't find new customers, yet (depending on your activity) tens or thousands of people need your products or services. They are just a click away (a click away I should say) and just want to know that you exist to purchase your products or services. You invest, but it doesn't yield anything Many marketers and entrepreneurs tell me that their websites don't bring them any customers. And they don't understand why: They have a “beautiful” site. They advertise. They invested a sometimes substantial budget. They call on a service provider (“expert” consultant or “specialized” agency). They do inbound marketing. Their service provider went to “look at what Internet users are typing”. And yet they are on the front page.
My answers A “beautiful” site That's not the point. A client contacted me as part of a Email Data consultation. We were 4 agencies. It had a big problem with visibility, recognition and traffic. We responded by scrupulously following his brief and we submitted a very marketing offer, intended to generate significant traffic on his site. The 3 other agencies interpreted the client's brief differently and presented beautiful models. Obviously, we were not accepted. The reason: “we saw very beautiful things” the client told me. She therefore chose a “beautiful” site. It's quite logical (I only understood it later): for someone who is not a specialist in the subject (even if, like her, he is a marketing pro), a beautiful model is easier to appreciate that a good acquisition device.
Consequence: this has not changed her problem: she has a very beautiful site… but no one to see it. Beautiful is not the enemy of good, but from a business development perspective, it is not necessarily the main priority. The beautiful site can have an impact in terms of conversion. But to convert visitors, you still need to have them. The advertisement It's great. Google has a great, very effective tool… to make you spend a lot of money: “20 to 30% of keywords are not effective. This is all the more problematic as these keywords are often the most expensive and therefore represent a significant proportion of expenses (30 – 40%, even 50%).” ( Journal du Net ). Undeniable advantage of ads: it can be put online very quickly. The return on investment can be immediate. Disadvantages: It may not work.
My answers A “beautiful” site That's not the point. A client contacted me as part of a Email Data consultation. We were 4 agencies. It had a big problem with visibility, recognition and traffic. We responded by scrupulously following his brief and we submitted a very marketing offer, intended to generate significant traffic on his site. The 3 other agencies interpreted the client's brief differently and presented beautiful models. Obviously, we were not accepted. The reason: “we saw very beautiful things” the client told me. She therefore chose a “beautiful” site. It's quite logical (I only understood it later): for someone who is not a specialist in the subject (even if, like her, he is a marketing pro), a beautiful model is easier to appreciate that a good acquisition device.
Consequence: this has not changed her problem: she has a very beautiful site… but no one to see it. Beautiful is not the enemy of good, but from a business development perspective, it is not necessarily the main priority. The beautiful site can have an impact in terms of conversion. But to convert visitors, you still need to have them. The advertisement It's great. Google has a great, very effective tool… to make you spend a lot of money: “20 to 30% of keywords are not effective. This is all the more problematic as these keywords are often the most expensive and therefore represent a significant proportion of expenses (30 – 40%, even 50%).” ( Journal du Net ). Undeniable advantage of ads: it can be put online very quickly. The return on investment can be immediate. Disadvantages: It may not work.